My Story

WHO ARE YOU?

I am a Web Journalist, a Content Architect, and a Content Analyst from Kolkata, India with an experience legacy of more than 30 years. I do blog and share my hands as a Social media influencer. I love to speak on my domain of expertise like Content Development, Personal Branding, Social Media Propagation, Reputation Management, and Entrepreneurship Skill Development. I started my career way back in 1989 as a Sports Journalist in print media. Worked for 4 National dailies for a span of more than a decade. Then, I switched over to web journalism and content management and worked for 3 IT companies for a total period of 6 years. I lost my last IT job in November 2004 owing to the US-Iraq war. I became jobless for 14 months before I got two back-to-back mind-boggling offers – one from IBM, Bangalore, as Content Head, India Operations, and the second one came from ITC, Kolkata, as AGM, Corporate Communication. But then the bug of Entrepreneurship had started to bite within me. I decidedly sacrificed both the offers and started my own, small IT venture, ConnectIndia. Those 14 months of lockdown at home were actually a life lesson for me. This has changed my life. I had seen life from close corners. And I’m thankful to God for enabling me with such a rich experience. Since then, I love to enthuse people about my areas of expertise. Not just the WordPress, Mozilla community, or Freelance Foundation, but beyond. I joined different community programs worldwide just to spread whatever I had learned. I love to get people on board in order to give them a different proposition for fulfilling their professional ambitions.

They can gain a lot of ideas and new culture about these domains. And then impart this to others, bringing them in. I build up people in my areas — web journalism, content analysis, digital marketing, social media marketing.

Communication through digital media is powerful. With the advent of social media, you can reach millions of people and change their lives. I voluntarily speak on these domains in different conclaves in India and abroad, work on projects, and cater to different industries. We also write success stories for young people to build enthusiasm and encourage them to join the community.


CAN YOU TALK TO US A BIT ABOUT THE CHALLENGES AND LESSONS YOU’VE LEARNED ALONG THE WAY? LOOKING BACK WOULD YOU SAY IT’S BEEN EASY OR SMOOTH IN RETROSPECT?

We’re a content-driven company. And content is one area that has a constant requirement worldwide whether you’ve flood, strife, or epidemic. I remember, when the last recession had struck the world economy between December 2007 to June 2009, the content market was up and running. There was no dearth of For example, when I joined Mozilla India Community

actively a few years back I got involved in a lot of projects, came into contact with underprivileged people through my Tech Community, Tech Youniverse activities. They did not understand what is Internet, computer, and other electronic gadgets are. Sometimes they didn’t even have access to electricity. They had a tough time. Not even enough food. But

they had sparked in their eyes. They wanted to learn and grow. I had my own social organization, Bhor, which in Bengali means ‘morning’. We worked with 17 kids. They wanted to learn. If you show them a gadget they find it difficult to understand. They have not seen yet what it is. They had no ABC of this domain. We gave them paper and colored pencils and did drawings to show what is a computer and the Internet are. work, in fact, the volume of work increased that time suddenly. Then, once they could grasp the basic concept, we showed them the gadget itself. I’m working as a facilitator, helping to make lives easier for the next generation. This gives a feeling of success. Working under a community program is always challenging since for that, one needs to work with different crosssections of people. In India, we have a very diverse community — many religions, languages, cultures. So here, we work as a family. We work under one umbrella. There are complex ideas and different notions. Also, sometimes people stay in their shells even though they have a lot of potentials. It is your responsibility to enable them and induce a feeling of confidence. So that, they can come out of their cocoon. It is a happy challenge that you need to learn as a leader. And it makes a difference in society.


AS YOU KNOW, WE’RE BIG FANS OF YOU AND YOUR WORK. FOR OUR READERS WHO MIGHT NOT BE AS FAMILIAR WHAT CAN YOU TELL THEM ABOUT WHAT YOU DO?

We’re a content-driven company. And content is one area that has a constant requirement

worldwide whether you’ve flood, strife, or epidemic. I remember, when the last recession had struck the world economy between December 2007 to June 2009, the content market was up and running. There was no dearth of work, in fact, the volume of work increased that time suddenly.

Also, in my company, most of the people work from home. It is a wonderful proposition to enhance the quality of work. We also have Flexi timing. We’ve been successful in inculcating this culture in my company. Most people prefer working from home. In the morning I just have a cup of tea and switch on my computer to know last night’s advancement of work. They upload it in a server so I can do a final check and send it to my client.

It is a nice way of using the open Internet. People are connecting from different parts of the country. They could be 1000 miles away from me but I can see if they have finished in time and with good quality so I can support my customers in the best possible way and meet their requirements. This gives me a lot of advantages to moving ahead with my mission. Now that the Covid-19 is over, I find a lot of people at their lowest ebb mentally. So, the first thing we need to do is, we’ve to lift their morale by any means. I encourage people, whatever they do. Even if they do a mistake, I give them a pat on the back and say they did a brilliant job and we discuss how to make it better next time. Words of encouragement work like magic. Next, you have to innovate. One idea may not work. You need to cultivate many ideas and keep them open in front of anyone like a box of playing cards. So they can choose according to their know-how, understanding, and ability. They can choose a completely different idea that works for them. They may not like Plan A but may like Plan B or C.


HOW DO YOU THINK ABOUT HAPPINESS?

It is when I can interact with young minds, make them learn new things, provide them with an innovative and interesting career path in sync with their psyche, I feel happy.

When people come to me with their personal and professional challenges and seek for a solution, I take them as my own and try to solve them in the best possible way and they go back being satisfied, I feel happy.


CONTACT

EMAIL: CONNECTINDIA@GMAIL.COM

WEBSITE: WWW.CONNECTINDIA.ORG.IN

FACEBOOK: HTTPS://WWW.FACEBOOK.COM/SUBHASISCHAT

TWITTER: HTTPS://TWITTER.COM/DREAMCONTENT

QUORA: HTTPS://WWW.QUORA.COM/PROFILE/SUBHASISCHATTERJEE-1

*This interview was featured on https://voyageutah.com/ in December, 2021

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